Sports Land: a colorful world that combines sports, Brazilian culture, and a lot of fun.
A universe of challenging and fun experiences inspired by sports and the Brazilian lifestyle.
The IP's greatest inspiration was Hermit Crab Game Studio's country of birth: Brazil.
Its experiences inside The Sandbox, and the first Fortnite island deliver a fun, cheerful and colorful atmosphere inspired by the best of the Brazilian lifestyle and culture.
Designed for sports lovers, every Sports Land experience combines an atmosphere of diversity and plurality with a creative mood and the most vibrant spaces scattered throughout the land. And of course, as the name suggests: lots of adrenaline and competition in the form of sports.
When many people think of Brazil, the first thing that comes to mind is soccer. Or perhaps, Carnival? But behind these Brazilian classics, there are some commonalities in the lifestyle of our people: a lot of fun. This was one of the great inspirations for Sports Land, which brings a little bit of everything that makes up the essence of Brazilian culture, such as sports, dance, colorfulness, rhythm, joy, determination, movement, and the unique way each Brazilian welcomes everyone with a smile on their face.
The Beginning: Sports Land City Center
When Hermit Crab received the opportunity to bring some of its creative vision to The Sandbox metaverse, the decision was to build a piece of Brazil to the platform, in addition to sports, which is one of the studio's trademarks. The result was some of the most acclaimed experiences by players, with the highest ratings of each season that the IP was present.
First of her kind, the experience on The Sandbox was an initiation to discover fun and unique areas: beach, community, center, and underground, each of them designed to allow players to explore the Brazilian way of life and play sports challenges such as soccer, basketball, penalty, and parkour to win trophies. Completing all the quests through the city allows the players to unlock the ultimate diamond trophy.
More than a Stadium, the experience was a tribute to the most legendary stars and passionate fans. The player was able to explore a festive city where each of the 32 World Cup countries had their own kiosk, showcasing their culture, landmarks, and costumes. Time to cheer, score goals and discover an epic collection of exclusive wearable hats. At this fun journey's end, the player was surprised and met one of the most worshiped idols of all time: Diego Maradona.
It's more than an IP, it's a Legacy.
More experiences were delivered in The Sandbox metaverse: Sports Land Carnaval delivered a complete Brazilian revelry experience, almost like being in the Marquês de Sapucaí itself, in Rio de Janeiro.
Sports Land Halloween was all about the fun and trickiest moments of the Halloween Holiday. Sports Land New Year’s Eve was a celebration of the 2024 arrival in the Brazilian traditional way. Sports Land Football Saga brought an epic mix of football with adventure in a fictional RPG-like universe. Sports Land Football Tryout an experience about being selected and being part of a professional Team. Sports Land Women's Time was a homage to the Women's World Cup, Sports Land Football Manager, as the name suggests, is about assembling and training a competitive team.
New horizons: Roblox and Fortnite
Inside Roblox and Fortnite, two of the largest gaming platforms, Hermit Crab's plans for Sports Land are ambitious. Experiences are being developed, and shall include lots of branded content.
Hermit Crab was announced as the official gaming studio of the Brazilian Olympic Committee and will develop content on many platforms, including Sports Land, during the Olympic Games.
An important step of many to come, of positioning Hermit Crab Game Studio as a specialist in sports games, global IPs and brand licensing. The next steps are focused on expanding the business, engaging, and impacting.
This is the path to connect global brands with millions of sports fans and gamer communities. And this game has just begun.
